Lemon Tree

Inspired by the beautiful lemon trees of sunny California, and the history of Spanish tiles and architecture, this hotel will make you feel at home and relaxed as soon as you step into it.

— Branding | Enviromental Design | UX | Art Direction

Overview

A hotel surrounded by beautiful lemon trees welcomes a refreshing brand that can match the hotel's likeness as well as the visitors' likeness. inspired by the surroundings and the details, emphasizing the comfort and relaxation that come with staying in a hotel combining the two for the strategy

Approach

The Lemon Tree is a hotel inspired by the minimal and abstract colonial tiles, as well as the colors and brightness of California. Abstract but very recognizable hotel features focusing on creating an environment that feels friendly and relaxing for all types of guests while caring for the nature that surrounds it.

The Lemon Tree Hotel combines a charming Spanish colonial ambiance and decor with modern comfort. Our modern lobby and sunny courtyard are ideal spots for socializing or relaxing with friends. We strive to make our guests feel completely at ease, from our new, spacious rooms and suites to our complimentary property-wide wifi.

What I Learn

Creating a clear and clever trademark while not downplaying important information and understanding the brand voice will help bring the hotel and what it stands for to life. highlighting icons associated with the brand's own personalization.

With more time and resources

I would have liked to expand into digital services, such as an autonomous robot or a digital experience that was both brand-consistent and innovative. Similarly, look into other interesting ways to incorporate the trademark and pattern.

Meeko

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